Gillette Vaira, Content/Social Media Strategist
Having a social media presence is vital for companies of every size and market across the globe. However, managing social media can be a lot to handle. It involves channel selection, strategic planning, content creation, and most of all… time.
This important task should not consume your calendar all day, every day. Consider some strategies the Rebels have implemented to maximize efficiencies.
Use a calendar. You can do this in a spreadsheet, a text document, or through a social media scheduling platform. However you choose to plan and organize, remember to align your social media content with other marketing and communication plans within your organization.
Stumped on content ideas? Think about what is most timely and relevant to your audience. Seasonal themes and holiday-related posts are always a great fallback. And don’t be afraid to tout the successes of your company and your employees.
Consider when your posts are published each day by knowing when your audience is online. This could vary by platform. For instance, your Facebook followers could be early birds and your Instagram audience may be night owls. Some platforms, like Sprout Social, have algorithms to help you track this and schedule your posts when your audience is most likely to see them.
How often should you post? Digital Marketing Institute research indicates that the audiences on each of the following networks give social permission to schedule native content at this daily rate:
- Twitter: 3+
- Facebook: 1-2
- LinkedIn: 1
- Instagram: 1-2
- Pinterest: 5
Always choose quality over quantity. If you can’t produce three excellent Tweets on Twitter every day, be realistic for your workflow.
From the audiences and hashtags – to the image and video requirements – each social media platform is different. For example, you may notice that your audience is engaging with a post on one platform – but you have had zero impressions on the same post on another platform. All you can do is adjust and be nimble.
Social channel management takes constant monitoring and planning. Regardless of how you choose to handle it, remember to entertain, inform, and show your brand’s personality. After all, social media create a unique opportunity to nurture relationships with audiences no matter where they are in the world. And that makes all of the work worth it.
Do you need to take social media management off of your to-do list? The Rebels have a team ready to take it on for you. Contact us to discuss options.