bob tambo

Two shots of espresso are Bob’s secret weapon for jump-starting the right side of his brain every morning. He swears it helps his mind zoom through creative ideas and research faster than a squirrel on espresso.

Bob, a seasoned marketing and advertising pro, has racked up a few shiny awards over the years. But his true moment of glory? His work was forever etched into pop culture history in the 1998 cult classic The Big Lebowski. Yep, in the supermarket scene, the sign that reads “First in Southern California” is one of Bob’s masterpieces. “The Dude” abides, and so does Bob’s creativity.

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Growing up in the shadows of the Hollywood sign, Bob was raised on a steady diet of TV westerns and had dreams of becoming the first-ever “Oriental Cowboy.” He almost pulled it off, too! After living in Wyoming and Montana for 20 years, he’s got the cowboy vibe—minus the horse and ranch. Instead, he’s traded in the open plains for a swanky Downtown Billings loft, where he enjoys urban living with a side of Wild West nostalgia.