Positioned on the golden prairies of Montana’s Hi-Line, the 3,000-person community of Cut Bank is on the brink of true revitalization. With community spirit, strong and emerging commerce, and a surprising number of hidden treasures, the Cut Bank Branding Committee initiated a significant project: Create a timeless brand for the community. Our team conducted market research, recommended wayfinding signage opportunities, developed target audience personae, and created a brand mark and tagline for this one-of-a-kind community.