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City of Glendive

Through the Montana Department of Commerce’s Montana Main Street Program, we delivered a brand identity and tagline, digital channel recommendations, and community wayfinding signage system recommendations. As a part of the research and public participation phase, we gathered nearly 500 survey responses and conducted three focus groups. As a value-added bonus, we created five target audience personae to help Glendive businesses better understand the needs, expectations, and behaviors of their customers.

creative direction   brand strategy   brand standards guide   logo creation   digital audit and recommendations   wayfinding/signage system audit and recommendations   primary research (survey + focus groups)   stationery package marketing collateral

Glendive Stylescapes
Brand Standards Glendive
Glendive Merch
Glendive Merch 2