
City of Glendive
Through the Montana Department of Commerce’s Montana Main Street Program, we delivered a brand identity and tagline, digital channel recommendations, and community wayfinding signage system recommendations. As a part of the research and public participation phase, we gathered nearly 500 survey responses and conducted three focus groups. As a value-added bonus, we created five target audience personae to help Glendive businesses better understand the needs, expectations, and behaviors of their customers.
creative direction brand strategy brand standards guide logo creation digital audit and recommendations wayfinding/signage system audit and recommendations primary research (survey + focus groups) stationery package marketing collateral




