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City of Glendive

Through the Montana Department of Commerce’s Montana Main Street Program, we delivered a brand identity and tagline, digital channel recommendations, and community wayfinding signage system recommendations. As a part of the research and public participation phase, we gathered nearly 500 survey responses and conducted three focus groups. As a value-added bonus, we created five target audience personae to help Glendive businesses better understand the needs, expectations, and behaviors of their customers.

creative direction      |      brand strategy      |      brand standards guide      |      logo creation      |      digital audit and recommendations      |      wayfinding/signage system audit and recommendations      |      primary research (survey + focus groups)      |      stationery package      |      marketing collateral

Glendive Stylescapes
Brand Standards Glendive
Glendive Merch
Glendive Merch 2